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Okay, I need to figure out which age group of Korean adult males uses "Geonma" (healthy massage) the most. First, I should recall what "Geonma" refers to. It's a non-sexual massage focused on health and relaxation, right? So, the target audience would be people looking for stress relief, physical therapy, etc.

 

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Now, considering demographics in South Korea, different age groups have varying lifestyles and health concerns. Let's break down the age groups:

1. 20s: Young adults starting their careers, maybe dealing with stress from work or study. However, they might not have as much disposable income yet. Also, they might prefer different forms of relaxation or might not prioritize massages as much.

2. 30s-40s: Middle-aged professionals. This group is likely to have more stable income and higher stress levels due to career and family responsibilities. They might be more prone to physical strain from long working hours and sedentary lifestyles, leading to back pain, neck stiffness, etc. This could make them prime candidates for Geonma.

3. 50s and above: Older adults might have more health issues, but they might prefer traditional methods or medical treatments rather than massages. Also, disposable income might vary here, but some could afford regular massages for health maintenance.

But wait, I need to check if there's data supporting this. Maybe there's a survey or study done in Korea about massage usage by age. Since I don't have current data, I'll have to make educated guesses based on common trends.

Another factor is cultural aspects. In Korea, there's a strong work culture with long hours, especially for salaried workers (salarymen) in their 30s-50s. These individuals might suffer from musculoskeletal issues due to office work, leading them to seek massages. Also, the concept of self-care and wellness is growing, which might influence different age groups differently.

Marketing strategies of Geonma establishments might target certain demographics. For example, if they're located in business districts, they might attract working professionals in their 30s-50s. Conversely, places near universities might cater to younger adults, but since Geonma is non-sexual and health-focused, maybe the younger crowd isn't the primary target.

Financial capability is another point. People in their 30s-50s are more likely to have the financial means to afford regular massages compared to younger adults who might be entry-level employees or students.

Health insurance or corporate wellness programs might also play a role. Some companies offer massage benefits as part of health initiatives, which would primarily benefit full-time employees, typically in the 30s-50s age range.

Social stigma could affect usage. Older generations might still associate massages with luxury or unnecessary expenditure, whereas younger generations might be more open to spending on wellness. However, since Geonma is considered a legitimate health service, this stigma might be less impactful.

Considering all these factors, the most probable age group would be 30s to 50s, with the highest concentration in 40s-50s. However, without concrete data, this is speculative. But based on common trends in health service utilization, middle-aged adults are more likely to use such services due to higher prevalence of work-related physical strain and greater financial stability.

Wait, but in some cases, younger people might use it too, especially if they're into fitness or have sports injuries. But compared to the middle-aged group, the numbers might be lower.

Also, the availability of time. Middle-aged workers might have more rigid schedules, making them prefer quick massage sessions during lunch breaks or after work. Geonma services offering convenience (location, hours) would cater to this demographic.

In summary, while all adult age groups might use Geonma, the primary users are likely to be in their 30s to 50s, with the highest usage in the 40s-50s bracket due to higher disposable income, work-related health issues, and possibly corporate wellness programs.

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