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1. A single-person shop massage is viewed as 'high-level personal art in a small space'
A one-person shop is not just a small business.
The operator creates a space alone, welcomes guests in the space, and handles everything from service design, procedure, communication, marketing, laundry, cleaning, appointment management, and even public relations. 1인샵
It is not 'volume production' that takes place in this space.
All customers have a one-on-one relationship with the operator, and the order, pressure, time, and touch of the procedure vary flexibly depending on the customer's condition, condition, breathing, and reaction. 마타이
So, one-person shop massages are actually more of a creative act that creates 'new works' every time.
2. 'Internal circumstances' that are not well known from the outside
Unlike large-scale shops, single-person shops thoroughly rely on 'one's condition and philosophy'.
I decide by myself how many reservations I will receive a day, when I will have a day off, and how I will set the price.
Remember the customer's body odor, body type, and pain pattern, and record the procedure in your head or notebook.
Washing machine during the day, hanging out sheets, checking consumables and oil stocks, and procedures and cleaning in the evening.
Create and upload your own articles and photos to promote blogs, Instagram, and cafes.
I receive complaints myself, and I also take care of the reservation mistakes myself.
This is not just a massage technique, but it requires physical strength, responsibility, marketing sense, and delicate psychological sense.
3. The procedure is not on the menu
For example, even if the "60-minute aroma course" is chosen, the actual procedure proceeds completely differently depending on the customer's physical condition.
If your back muscles are stony at the first touch, loosen the fascia in a dry manner and apply a thin layer of oil to push slowly.
When lower body swelling is severe, lymph circulation is induced from the ankle to the thigh.
If the customer's breathing is fast, lower the pressure and slow down to induce them to relax.
Even if the customer doesn't talk, he or she looks at his or her facial expressions, breathing sounds, and muscle reactions to see if he or she has pain.
Even for the same customer, the order, pressure, and time are designed differently depending on the condition.
This is not a repetition of the order learned in textbooks, but rather a 'work of reading the body'.
4. It's not about the size of the space, it's about the density
One-person shops are not spacious. Most of them are one officetel, one residential room, and one studio apartment.
But the 'density' in it is very high.
Everything from sheets, towels, gowns, pillows, aroma oils, cleaning tools, air purifiers, humidifiers, speakers, lights, diffusers, furniture arrangements, etc. is chosen by the operator.
The operator considers the music list, the type of scent, the color temperature of the light, the curtain material, and the color of the wallpaper.
The space created in this way is designed to feel "stable" as soon as a guest comes in and lies down.
The intention of this space design is to relieve the customer's body temperature, breathing, tension, and psychological anxiety.
5. You should read the customer's 'hidden needs'
Customers usually only talk about "my shoulders hurt" and "my back is stiff."
The real needs behind it should be identified by the operator.
"I don't know if it's a nervous headache due to stress at the office."
"I don't know if it's because my muscles are stiff due to lack of exercise."
"Whether it's the tension between your pelvis and waist after driving for a long time."
"I don't know if it's because of the lack of sleep."
By looking at the customer's words, facial expressions, and body reactions, identify real problems and adjust the procedure order and method.
This is the true meaning of 'customized massage'.
6. The operator's conditioning is the lifeblood
Since a single-person shop is performed by one person, the operator's own physical strength and mental stability are paramount.
If you overdo it and receive more than 10 people a day, your wrist, waist, and shoulders will suffer pain and eventually suffer long-term damage.
If you receive the customer's negative energy as it is, it can be exhausted.
That's why you control your daily reservations and strictly observe your eating, exercise, and rest routines.
As much as it warms up the customer's body, taking care of one's body is also part of the job.
7. The relationship with the customer goes beyond 'service'
Frequent customers become more comfortable and share their stress, concerns, and life stories.
At this time, the operator may become a counselor or only listen.
Too deeply involved leads to emotional exhaustion, but too coldly treats breaks trust.
This 'maintenance of distance' is a skill that cannot be learned in writing and is acquired after numerous trials and errors.
8. practical advantages and disadvantages
Sales can range from millions to more than 10 million won a month if it is successful. However, if the operator gets sick or takes a break, sales go to zero immediately.
The cost of facility investment is low due to the small space, but it cannot be expanded if customers flock instead.
Unlike chain shops, it is difficult because you have to create your own branding and loyal customers, but if you succeed, you will have a deep trust relationship with your customers.
9. Real meaning: Not touching the body, but "touching people."
In the end, one-person massage is not a technique of pressing muscles, but through human-to-human contact
I'm going to relax
It gives me a sense of psychological safety
It
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