Event Advertising vs. Event Marketing | Intent Amplify > Your story

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Event Advertising vs. Event Marketing | Intent Amplify highlights a critical distinction in modern B2B growth strategies. While the two terms are often used interchangeably, they serve different purposes and deliver different outcomes. Understanding how they work—individually and together—helps marketers drive stronger engagement and measurable results.

What Is Event Advertising?

Event advertising focuses on promoting an event to maximize visibility and attendance.

• It relies on paid channels such as display ads, social media ads, search ads, and sponsorship placements.

• The primary goal is awareness—getting the event in front of as many relevant eyes as possible.

Event advertising is typically short-term and campaign-driven, designed to generate registrations, clicks, or impressions within a defined timeframe.