Pay for Performance Lead Generation - Definition by Intent Amplify | Intent Amplify > Your story

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Pay for Performance Lead Generation – Definition by Intent Amplify | Intent Amplify represents a results-driven approach to B2B marketing where businesses only pay for qualified leads that meet predefined criteria. In an era of rising acquisition costs, this model offers accountability, transparency, and measurable ROI.

What Is Pay for Performance Lead Generation?

Pay for performance lead generation is a marketing model in which advertisers pay only when a specific outcome is achieved—typically a verified, high-quality lead.

Instead of paying for impressions or clicks, businesses invest in:

• Sales-ready leads

• Pre-qualified decision-makers

• Verified intent-based prospects

Intent Amplify defines this model as a strategic alignment between marketing spend and tangible business outcomes.